INSTAGRAM DEMOGRAPHICS

Instagram by the Numbers: Stats, Demographics & Fun Facts



Instagram Statistics

Total Number of Monthly Active Instagram Users:

1 billion


Total Number of Daily Active Instagram Users:

500 million


Instagram Stories Daily Active Users:

400 million


Number of Photos Shared to Date:

50 billion

Number of Businesses on Instagram

25 million


Number of Instagram Likes per day:

4.2 billion

Number of Photos & Videos uploaded per day:

100 million+


Instagram Demographics

68% of Instagram users are Females.80% of Instagram users come from outside the U.S.77.6 million Instagram users are from the US.Instagram is used by 31% of American women and 24% of men.Six in ten online adults have Instagram accounts.32% of all Internet users are on Instagram.59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram38% of female internet users use Instagram and 26% of male internet users use Instagram72% of Teens use Instagram.

Instagram Financials

An estimated 71% of US businesses are on Instagram in 2018.Instagram Now Has More Than 1 Million Monthly Advertisers and 8 Million Business Profiles.Having said that, they did start sponsored ads for big brands like Nike, General Electric, and Walt Disney and they certainly make a portion of their ad revenue from Instagram.Instagram’s Mobile Ad revenue is expected to hit $7 billion in 2018.78% of Influencers Prefer Instagram for Brand Collaboration.User-Generated Content Has a 4.5% Higher Conversion Rate.55.4% of Influencers use Instagram Stories for Sponsored campaigns.

Fun Facts

More than 50 Billion photos have been uploaded to Instagram so far.Posts With a Location Get 79% More Engagement.7 out of 10 Hashtags on Instagram Are Branded.Photos With Faces Get 38% More Likes.Posts with at least one hashtag average 12.6% more engagement.


Brazil ranked second in female user share, the country is home to the largest total Instagram user base in Latin America and second worldwide.Instagram Users Engage More on Weekdays with Tuesday and Thursday showing most engagement.50% of Instagram


Captions & Comments Contain Emojis.Instagram videos get 2 times the engagement of photos that any other social media platform.


The most popular hashtags on Instagram are #Love, #Instagood, #Me, #Cute, and #Follow.Pizza is the most Instagrammed food globally, followed by Sushi. Instagram influencers are charging up to $100,000 for a sponsored post.


Source: Omni Core Agency

To learn more, please visit https://www.omnicoreagency.com/instagram-statistics/

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#Instagram by the Numbers: Stats, Demographics & Fun Facts.

68% of #Instagram users are Females.80% of Instagram users come from outside the U.S.77.6 million Instagram users are from the US. Instagram is used by 31% of American women and 24% of men. Six in ten online adults have Instagram accounts.32% of all Internet users are on Instagram.59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram 38% of female internet users use Instagram and 26% of male internet users use Instagram72% of Teens use Instagram