FOOD & BEVERAGE: WHAT'S HITTING THE SHELVES? NEW PRODUCT LAUNCHES: MAY



Heineken Mexico Canijilla


A new launch from Heineken Mexico is it's first venture into the RTD category. Canjilla has two canned varieties, Mango Picosito and Lemon Cucumber with a 5% ABV.


Alejandro Berman, brand director of the Craft Beer and New Categories Portfolio at Heineken Mexico, said: "With Canijilla we are going to expand our market and get closer to consumers, young adults, who like to party and have fun."


Heineken says the drink is 100% inspired by Mexican culture, reflected in it's colorful packaging. It is not categorized as beer, but composed of locally sourced ingredients malt and dextrose with 130 calories per can.


"The alcohol contained in Canijilla is the result of the fermentation of sugars extracted from dextrose and malt," Heineken said.




Teavana Sparkling Craft Iced Teas


The Sparkling Craft Iced Teas launched in the Northeast and Midwest US last year with Blackberry Lime green Tea and Unsweetend Sparkling Peach Nectarine Green Tea. It's now expanding nationwide and adding Sparkling Blood Orange Mango White Tea.


Teavana said the Sparkling RTDs are "refreshing bubbly iced teas made with fine tea, botanicals, and no artifical flavors." It shared that more than 15 million bottles of teavana Craft Iced Teas in partnership with Anheuser-Bush.


The three sparkling flavors add to Teavana's portfolio of nine craft iced teas RTDs, sold in retailers across the US in 14.oz bottles.




Happy Moose Juice Smoothie


The boys and Girls Clubs of San Francisco and Happy Moose Juice, a local cold-pressed juice company, have teamed up to develop a new smoothie to benefit the Club and the youth participants.


The 'Hella berry' smoothie consists of strawberries, blueberries, pineapple, apple, banana, beets, lemon, coconut milk, and water. it's available at California retailers like Bi-Rite Market, Boudin Bakery Cafes, Rainbow grocery, and The Mill, returning 20% of all profits to the Club.


"Happy Moose Juice's CSR program focuses on teaching entrepreneurship, community building, and healthy living to local youth. This program marks another new development for the young business which supplies signature recipe, cold-pressed juices via wholesale to natural grocers, as well as various food service retail businesses throughout California, and directly to Bay Area corporate offices," Happy Moose Juice said.



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